Laurent Minniti was born in Marseille, on the Mediterranean Sea. As a child he developed a real talent for drawing and an interest in graphic design. He went on to study Art History and traveled extensively in Europe, studying the architecture and art, which helped forge his design and creative ideas. In 1989, he began working for a private club in his hometown where the owner, also a show producer, gives Laurent his first chance to step into the spotlight and try his talents on stage.
In 1995, Laurent was hired by Club Med as an Entertainer and Master of Ceremonies. By virtue of his natural talents and magnetic personality he was quickly awarded with more responsibilities and was put in charge of the Events Team allowing him to work in several exciting resorts around the world. Laurent describes his Club Med experience as “the best time of my life and probably the greatest school of Life”.
Laurent brought his nine years experience in creating events to Pierre et Vacances in St-Tropez where he was hired in 1999. Pierre et Vacances needed an innovative mind to create the “Party Atmosphere” they were looking for to open their flagship resort called Les Restanques. He became the leader of the “Pierre & Vacances Creative Group”.
Laurent left France in 2003 to bring his talents to Los Angeles. After a break from events he was hired on as a sales rep for J&M Entertainment in 2007, eventually working into a PR position for the next two years networking with clients where he eventually earned the “informal” title of “International Schmoozer”!
In 2011, Laurent was given the opportunity to co-found a rental company called Empire Event Rentals. Empire was involved in the 2011 Emmy Awards Governor’s ball amongst other fantastic events they created. Laurent has lent his talents in the design process and production of several celebrity weddings, high budget social events along with the production of private and corporate events both locally and nationwide.
Eventually, Empire led to Laurent’s entry into his own production company where he has enjoyed many years of success until joining the Town & Country family outstanding and talented Event Directors.